Linkbuilding uses the creation of links to increase the success of the site. One way to increase the number of links is to exchange links. This includes reaching site owners with similar or related content, such as our site. It will come to exchange links to the site, through the entire site, or through individual pages.
Linkbuilding uses quality and thematically similar sites when exchanging links. Only such relevant links have some weight. Placing on completely unrelated sites usually makes no sense, and even in search engines it does not make the site advantageous.
If we carry out linkbuilding, we should contact the operator of other websites that we want to request the exchange of links to target, otherwise our request could be marked as spam.